Your website is your biggest asset
It goes without saying that a business website is a valuable asset, but making sure your website is fit for purpose is really important. Checking the “I have a website” box is on a web-form is great, but understanding exactly how it will support your business, both now and in the future, will help you to make sure that your website an invaluable asset as oppose to a cost that isn’t adding any value.
Being clear about the purpose of your website is the key to making it work for you, and making sure that you don’t overspend on the initial design and development.
We’ve put together three questions to help you build a strategy for your website, so that in turn, you know exactly what you should expect of your site.
What outcome to do you expect to see from your website?
When it comes to figuring out the purpose of your website, it’s worth considering whether your website can help you in one of the following areas. If you’re unsure, then get in touch – we’ve worked with lots of businesses to help figure out how to make their website work for them.
Reduce operational cost
Is there a particular pain point that you suffer when transacting business? Something that would make it easier to spend your time elsewhere, or would put you in a cash-flow-positive position?
Think about your workflow. Where do you spend most of your time? Is it visiting customers to measure for a job, or is it sending invoices to customers? Is it gathering information to help you quote for a job?
If your business would significantly benefit from reducing or improving a process, then make this a priority when thinking about developing your website. The chances are that you can use technology to help you streamline a process, opening you up to spend your time in more valuable ways,
Sell your products or services online
Extending your reach and customer base by selling products online means that you no longer have to rely solely on face-to-face interactions. Perhaps this is most obvious for shop owners; having a digital version of your shop enables you to reach a wider range of customers and remove the barrier of them having to actually visit your physical store.
But transacting business online isn’t limited to e-commerce stores. Service-type businesses are constantly leveraging digital technology to enable them to sell their products online. The increased availability of virtual and augmented reality tools means that companies such as house renovators can size, measure and quote for a project without every stepping foot in a customer’s house.
Businesses such as beauty salons that rely on customers visiting a location in order to receive a service can implement booking systems to take deposits, and use analytics to show customers related services and products at the point of booking. This reduces the number of cancellations and captures leads at the point of payment.
It may seem that this technology isn’t accessible to small businesses and start ups but that isn’t always the case. Push yourself and ask yourself the question and we can explore the possibilities.
Diversify your business streams
If you aren’t already thinking about other streams of revenue for your business, now is the time. How can you share your knowledge, develop new products and expand into new markets?
If suddenly you weren’t limited by geography or a particular product set, how could you diversify? A removals company that provides affiliate links to packing boxes and bubble wrap to help their customers prepare for their move is a great way to increase revenue through their website, in a way that runs parallel to their normal business activities.
Think creatively about how to extend your business. Everything is possible!
Represent your brand & provide information
Your website doesn’t have to have advanced functionality in order to be a valuable asset to your business. Your website represents your business and your brand, and acts as a first port of call for your customers. Consumer behaviour has changed over the last decade to adapt to the digital age, and a website not only helps your business to be found by your potential customers, but it also helps you to provide them with valuable information to aid their buying decisions.
It’s well known that a website and custom email make you come across as more professional and helps your customer to trust in you. It also enables you to take control of your online presence and the image that is portrayed. It gives you the ability to market your business digitally, reach new customers and understand competition, along with a host of other benefits.
One last thing...
There’s no question about it, your businesses needs to have an effective web presence, regardless of their sector and geography. However, it often requires taking a clear-headed look at your business and your plans for the future to ensure that you are developing a website that not only looks the part but works hard for you as well.