1. Post helpful, quality content to your blog.
While a blog can be great for showing off a portfolio of work or posting updates, we’d really recommend you use your blog to provide helpful information, tips, tricks, resources and tutorials for your potential clients or customers.
When people see content that they will actually find helpful and valuable, they will feel like you’re doing them a favor by giving out this information. This leads to them trusting you as a resource and as an expert, and then they think of you when they need your product or service. This also keeps them coming back to your blog. People coming back to your website increases both your page views and your website visits. Plus, having reliable, quality information and links to get more of it keeps people on your website for longer.
2. Create a long-term blog plan or outline.
Plan your marketing content about 3 months in advance. This can be as simple as printing out a calendar and writing in one blog post idea per week for the next 3 months. Then, you have 12 weeks of good ideas to get you started.
This also lets you think strategically about any marketing campaigns, new products, or new services you have coming up, national holidays you can take advantage of, or getting partnerships on your calendar.
3. Keep a working inspiration or topic list.
You never know when inspiration will strike! Make sure you don’t lose any of your best ideas by keeping a note on your phone or desktop with a running list of blog ideas.
PRO TIP: If you already have a blog, check back in your analytics to find out which blog posts are most popular so you know what topics your readers like best. Then, you can brainstorm new content within that same theme that you know is already popular.
4. Batch work your blog task list.
This is the BEST way to help prioritize time in your business. Batch working means grouping similar tasks together. So, rather than doing one blog post from start to finish, you’re grouping the similar tasks for multiple blog posts.
For blog creation, it goes like this: spend one day planning, another day writing the content, another day editing, another day taking the photos or creating your graphics, and then one day posting or scheduling.
This system of batch working allows you to create content in bulk. When you’re not switching from task-to-task so often, but rather kicking out the same tasks one right after another, you can actually be more efficient with your time.
5. Think about what people need BEFORE they book you or buy from you.
This is a tried-and-true tip that we use in our business. When coming up with blog content and helpful tips, start to think about what someone might be searching for before they would book or buy from you. This sets someone up to find your website at just the right time: right before they need your product or service.
For example, if you are a wedding photographer, your ideal client is likely a bride that is newly engaged and now looking for a photographer. Here are some examples of what she may be looking for online in that season: tips for choosing a wedding venue, a wedding planning checklist, the top 5 wedding venues in your area, how to ask friends to be a bridesmaid, etc.
6. Group your blog posts into categories.
Before you begin writing lots of posts, try to think about 3 to 5 categories you could file your blog posts under. This not only helps you think of new topics and ideas, it also helps your readers once they land on your blog to find more posts in similar categories.
We recommend keeping your categories broad and keeping them to fewer than 6. Make them vague enough that many different smaller topics could fit under those broad categories.
7. Name your blog posts something “searchable.”
This tip is probably the most valuable on this list in terms of making sure your blog posts are actually found on the internet. When you think about how to name your blog posts, think about what you would type into a Google search bar to find your specific blog post.
For example, if you are writing a post with tips for starting a blog strategy, you should name it “10 tips for starting a blog.” That helps Google and people looking for tips quickly and easily find your post. Oppositely, an example of a bad blog title would be for this example would be “My Thoughts On Blogging.” This isn’t very effective because likely someone isn’t typing in “thoughts on blogging” into the Google search bar.
For another example, if you are a wedding photographer posting about a recent wedding you shot, instead of naming the blog post with just the couple’s names, name it after the style of wedding and the wedding venue. Then, if someone is Googling that particular venue, your website will come up in the search results.
8. Write your blog post as an easy-to-read list.
Creating lists such as “10 tips for ____” or “5 reasons to ____” not only makes it easier for you to write in a clear and concise way, but it also makes it easier for your audience to read. When your blog is segmented into smaller, more digestible pieces, it makes it quicker to read and easier to understand.
9. Link to your other blog posts within your content.
This tip helps you in two ways: It boosts your SEO and keeps people reading on your site. From a tech standpoint, when you link to your other blog posts within your content, Google sees your site as more valuable and robust, and makes sure it appears higher in search results.
For people who land on your site, linking to your other blog posts also keeps them reading because they have something to click on next. If you mention a topic you’ve covered in another blog post, link it! Make links to other blog posts too.
10. Splinter and repurpose your content.
Once you have a blog post created, splinter it (or break it up) and use it in multiple ways. You can use blog content for Facebook, Twitter, Instagram, or Pinterest. You can create graphics with your helpful information, a digital download or checklist for signing up for your mailing list, pull out 2-3 tips and use the individual tips as quick captions for social media, and more! Basically, the more you can get out of just one post you’ve created, the more bang for your buck you get.
Making a plan to start using your blog as a serious marketing tool for your brand or business does not have to be overwhelming! Our biggest tip — JUST START! Schedule 1 hour right now in your calendar to start brainstorming and you’re already a step ahead.